Crush huge problems with creativity
When you are under pressure, old solutions no longer work. If they did, you wouldn’t be reading this page. Your teams can learn creativity to come up with new solutions and solve your biggest problems.
Huge problems require creativity
Creativity is often mistaken to be a skill only for painters, singers and storytellers. In reality, creativity is necessary for anyone who wants to achieve anything significant.
In business, creativity enables you to generate new ideas to gain a competitive edge, rise to the next level or even get you out of painful and unforeseen situations. Let me give you some concrete examples from my professional life:
- Creativity helped me accelerate the processing time of quotes by my sales team to achieve faster communication than our competitors and generate more business
- Creativity enabled me to find new ways to motivate my team during an economic crisis and produce results that outperformed the market
- Creativity saved me from the depth of a life-threatening depression when I was stuck professionally and it seemed no one wanted to work with me
Want your team to learn creativity and solve your biggest problems?
Creativity is easy
How can you get creative when it seems your brain always goes blank? What if you think you are everything but creative?
Actually, you ARE already creative, everybody is, all the time.
People tend to forget that under pressure. They face scary problems and think they have to get serious. But what you need to do it the opposite. When facing huge problems, you need to learn to re-introduce ease and playfulness for your creativity to thrive again.
You can learn principles to make your work infaillible, especially when confronted with a huge problem.
Who am I?
I am a speaker, moderator and comedian who’s faced huge challenges in the past, such as loss of business due to economics, extreme growth sales goals or scary personal hardships. I am also a comedian who’s had to learn to get creative on command to write and perform my material.
In difficult moments, I have learned that the creative approach was the most effective to find my way out of huge problems. I can teach you and your team these principles.
Your teams have all they need to learn to be creative and solve your biggest problems.
Cure “Deer in the headlights” syndrome
Huge challenges can paralyse people. Have you ever heard of “deer in the headlight syndrome”? When a vehicle approaches a deer on a road at night, the deer will stop and stare into the headlight instead of running away to avoid collision. Their fear seems to paralyse them into inaction. The deer is not able to escape its tragic fate.
People sometimes act like deers. Have you ever noticed situations when this happens? You gave them a challenge to grow their sales immensely or to improve their efficiency by ten. Or the world has thrown a huge crisis at you and your team has no choice but to fight it?
These challenges give people a knot in their stomach. They start fearing for their livelihood. What if they lost their job? What if the company went bankrupt? What if they won’t be able to pay for their mortgage, the kids’ schools, their healthcare? What if, what if, what if?
Cue deer behaviour.
Reacting to massive challenges
When you and your team are faced with massive problems, you have to reinvent yourself. Known and old solutions do not work. Your people need new and fresh ideas. That’s when creativity comes in.
Do you want to anticipate the future to be on top of the game? Do you want to correct things before a situation becomes a catastrophe? Do you want to be able to keep moving and winning even when under the threat of bankruptcy or job losses?
Creativity principles will help you just do that.
Why are people not creative?
People always stick to their old ways or fail to adapt when circumstances change drastically because they are afraid of what they do not know. They freeze like deers in the headlight.
I was one of those, until I learned how to change freezing in the headlight into acting in the spotlight.
The stage, and especially stand-up comedy, is a place of deep uncertainty. You never know for sure what jokes are going to work. You never know what an audience member might say. What if a heckler shouts something and is funnier than you?
I was always attracted to the stage, but always suffered from a deep insecurity that I wasn’t creative enough. I used to think creativity is something that only strikes geniuses, or that it was really hard to use. I was afraid that my creativity was too rare and inconsistent.
For some reason, I sticked to stand up comedy. I’m glad I did because I eventually discovered the creativity principles through trial and error. Everybody has creativity inside of them, but very few people know how to channel it because they do not know the principles to use it.
You’ve ever heard of writer’s block or stage fright? The fear of the blank page or the nervousness before going on stage? You feel the same when you are facing a business challenge that you do not know how to solve.
What do a lot of people do? They learn a new design framework in the hope that this will be the solution to help them find the idea that will unlock everything. Don’t get me wrong, design frameworks are useful, but if you do not understand the core principles of creativity, the new hot design framework is not going to help you.
Why? Because with a framework, you are looking for reassurance and certainty. And creativity is about taking risks and going into the unknown.
Can you get creative on command?
Well, you ARE already creative, all the time, and what you need to do on command is to squash and crush your own internal blocks that prevent you to be creative. Creativity is not just for conceptual ideas or visual arts. It helps you solve concrete daily business challenges.
It doesn’t have to be hard. Creativity likes it when things are simple and light. You can create these conditions for your team, even under extreme circumstances, and enable them to move mountains.
What do you learn with me?
In a session with me, you will first enter a environment where your creativity will be stimulated, then you will learn to create the conditions and the environment to tap into your existing creative self, then you will learn how to apply the principles of creativity to your current situation.
A session always begins with stories, because this is what stimulates your creative brain. Then you will learn to properly set up a task: creativity doesn’t like to fail, so you learn to rewrite your todo list in a creativity friendly way. Equipped with that knowledge, you look at your current projects and tackle them head on with a no-failure mindset.